Audi’s Q7 trumps Bentley in the posh SUV ad wars
They say that property bubbles are a sure sign the world economy is about to take a powder. Maybe every luxury car firm in sight launching improbably huge and expensive SUVs is another. VW-owned...
View ArticleVW emissions crisis puts global car industry in the dock
The Volkswagen ‘emissions crisis’ gets worse and worse for the German car giant, with its North American head admitting publicly it “screwed up” and a supervisory board meeting today – which will...
View ArticleAudi and Abode show that traditional creative agencies can still deliver the...
There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story...
View ArticleAudi hymns sports range in BBH Le Mans farewell
Heard a Simon and Garfunkel tune on the wireless the other day and set to musing if the boys (now in their seventies) are set for a comeback (Paul Simon never went away, of course). We used to think...
View ArticleDoes Land Rover’s new glider match Audi and BBH?
My friend Jerry Judge sends me this Land Rover ad from the US. Which reminds him of this Audi Quattro ad from BBH, where Jerry toiled in BBH’s 1980s heyday. No reason why Land Rover can’t enlist a...
View ArticleAudi goes back to roots in new BBH ‘React’ ad
This is a bit more like it from Audi and BBH: yet another “connected” car but this time it’s got something to do with driving. Not that difficult is it? Show a clear product benefit in a nice film,...
View ArticleAudi comes a cropper with Chinese mother-in-law
It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of...
View ArticleBBH loses Audi social media to We Are Social
Audi has moved its social media account from main UK agency BBH to specialist We Are Social. Audi UK head of marketing Nick Ratcliffe says: “The passion and expertise of We Are Social will enable us to...
View ArticleAudi’s Q7 trumps Bentley in the posh SUV ad wars
They say that property bubbles are a sure sign the world economy is about to take a powder. Maybe every luxury car firm in sight launching improbably huge and expensive SUVs is another. VW-owned...
View ArticleVW emissions crisis puts global car industry in the dock
The Volkswagen ’emissions crisis’ gets worse and worse for the German car giant, with its North American head admitting publicly it “screwed up” and a supervisory board meeting today – which will...
View ArticleAudi and Abode show that traditional creative agencies can still deliver the...
There’s a big debate going on in Marketing Land about the need for content to fill all those proliferating online channels and also who’s the best partner to supply it (see Oliver/Unilever story...
View ArticleAudi hymns sports range in BBH Le Mans farewell
Heard a Simon and Garfunkel tune on the wireless the other day and set to musing if the boys (now in their seventies) are set for a comeback (Paul Simon never went away, of course). We used to think...
View ArticleDoes Land Rover’s new glider match Audi and BBH?
My friend Jerry Judge sends me this Land Rover ad from the US. Which reminds him of this Audi Quattro ad from BBH, where Jerry toiled in BBH’s 1980s heyday. No reason why Land Rover can’t enlist a...
View ArticleAudi goes back to roots in new BBH ‘React’ ad
This is a bit more like it from Audi and BBH: yet another “connected” car but this time it’s got something to do with driving. Not that difficult is it? Show a clear product benefit in a nice film,...
View ArticleAudi comes a cropper with Chinese mother-in-law
It’s good to see that an ad can still cause an international stir and this modest effort from Audi in China certainly has. A Chinese mother-in-law inspects a bride at a wedding in the cause of...
View ArticleAudi sends in the clowns in new BBH winner
Audi technology is “clown proof” according to the latest campaign by BBH; clowns being a somewhat controversial assessment of other, non-Audi road users. Jeremy Clarkson once observed that driving an...
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Audi drivers long on acceleration, short on Christmas spirit
Car companies don’t often make Christmas ads but Venables Bell in the US has for Audi, although it’s rather short on goodwill to all men (and, indeed, any other gender – mustn’t forget). Sums up sporty...
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BBH hits the right note for Audi’s new RS4
Volkswagen is selling truck loads of cars just a couple of years after the emissions scandal, with upscale brand Audi leading the way. One reason may be that its advertising, from BBH in the UK here,...
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Paul Simons: the ad that restored my faith in advertising
It is a rare and pleasant moment when a TV spot breaks through the clutter of creative wallpaper with a storming piece of excellence. Audi does it with its latest ‘Clowns’ ad from BBH which, to my...
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Audi on demand: book your chance to ‘sparkle and beam and accelerate’
“Audi on demand” allows you to rent an Audi via an app and, if you live close enough to an Audi centre, they’ll even deliver the car to your door. It’s like Zipcar for the upwardly mobile, with prices...
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